Privacy Policy

We care deeply about serving you well

At Duclos Chrysler Drummondville, every customer experience matters. Your feedback, reviews, and ratings are at the heart of our commitment to delivering exceptional service and continuously improving. We invite you to discover what our customers say about us and, if you have recently visited our dealership, to share your experience. Your opinion is valuable and directly contributes to the evolution of our services.

1 Our commitment to privacy

In order to protect the privacy of its customers and users of its website, Duclos Chrysler Drummondville places great importance on transparency, control, and the management of the personal data collected. We are committed to strictly respecting the confidentiality of the information gathered, in accordance with this Privacy Policy (the “Policy”) and applicable laws, including Quebec’s Law 25.

2 Application of the Policy

a) About the Policy

This Policy explains how Duclos Chrysler Drummondville collects, uses, discloses, retains, and protects the personal and non-personal information of users of its website, as well as customers of its products and services.

It applies to our entire website and online services. We encourage you to review this Policy regularly, as it may be modified without prior notice.

b) Principles of transparency

Duclos Chrysler Drummondville applies the principle of transparency as required by Law 25. Before or during the collection of personal information, we clearly indicate what data are collected, for what purposes they are used, to whom they may be disclosed, and what your rights are. We are committed to enabling users to exercise real control over their personal information.

3 Acceptance of the Policy

By using this site or completing an online transaction, you consent to the collection, use, and disclosure of your personal information in accordance with this Policy.

4 Information collection

a) Personal information

Personal information is data that identifies an individual. It is collected voluntarily, notably when placing an order, registering, or submitting a form.

The following may be collected, among others:

First and last name
Gender
Mailing address
Email address
Phone number
Credit card number

This list is not exhaustive and may change without notice.

b) Non-personal information

This information is technical or statistical in nature and does not identify an individual. It may include, among others:

IP address
Browser and operating system
Pages visited and time spent
Demographic and language data

These data are collected automatically using cookies. For more details, consult our Cookies Policy.

c) Forms and interactions

We also collect personal information when you interact with our digital forms, for example when requesting information, booking an appointment, subscribing to our newsletter, leaving a comment, or submitting an application. Any interaction carried out via our website may be recorded to ensure the follow-up of your request and to improve our service.

5 Use of information

a) Use of personal information

Personal information is used to:

Respond to your requests or orders
Send you information or offers
Conduct satisfaction surveys
Ensure delivery of your purchases

b) Use of non-personal information

These data allow us to analyze traffic to our website, better understand our visitors, and optimize our services.

We use, in particular, Google Analytics and advertising tools from Google Ads and Meta (Facebook) to:

Build user profiles
Display targeted ads (remarketing)
Generate statistical reports

You can disable the use of cookies and personalized advertising via the following links:

c) Other permitted uses

We may use your personal information to analyze trends, conduct market research, improve our services, and personalize your online experience. The information is used only for the purposes indicated at the time of collection or those permitted by applicable laws. You may withdraw your consent at any time, in whole or in part.

6 Remarketing policy

Duclos Chrysler Drummondville uses remarketing, re-engagement, and similar audiences features through Google Ads. This allows ads for our products and services to be displayed on other sites visited by users.

These features rely on cookies to display relevant ads based on previous visits.

7 Disclosure to third parties

a) Partners or service providers in Drummondville

The information you send us remains confidential. It may be disclosed to our partners or service providers only when necessary to carry out a service (e.g., delivery, secure payment).

No other disclosure will be made without your explicit consent, unless required by law.

b) Communication to providers outside Drummondville

Some service providers, notably technology companies such as Google or Meta, may store or process certain information outside Quebec. When this occurs, Duclos Chrysler Drummondville ensures that these providers comply with security safeguards equivalent to the requirements of Law 25, including, where necessary, confidentiality agreements, additional security measures, or privacy impact assessments (PIAs).

8 Collection by third parties

Certain third-party tools (e.g., Google Analytics) may collect browsing data for their own purposes, beyond our control.

See the Google Privacy Policy to learn more.

9 Protection of your information

Duclos Chrysler Drummondville implements reasonable physical, technical, and administrative measures to ensure the security of personal information. This includes:

Limited access to data
Encryption of transactions (e.g., payment)
Technical monitoring of the server

10 Withdrawal or modification of information

You may, at any time:

Request removal of your name from our lists
Access your personal information
Correct or update your data

To exercise these rights, contact us through the website form.

Right to object and withdraw

11 Person responsible for the protection of personal information

In accordance with Law 25, Duclos Chrysler Drummondville has appointed a person responsible for the protection of personal information:

Privacy Officer: Mr. Éric Laurin - General Manager
By email: elaurin@ducloschrysler
Physical address:
5055 Boul. Cousineau
Longueuil, Quebec
J3Y 3K7

12 Functional, performance and personalization cookies

In addition to strictly necessary cookies, our site uses functional, performance, and personalization cookies. These cookies allow us to adapt our site to your preferences, analyze performance, detect errors, and improve your experience. The information collected by these cookies is anonymous and does not allow you to be identified directly.

View the cookie policy

13 Requests for access, rectification or complaints

Any person may request access to the personal information that Duclos Chrysler Drummondville holds about them, request the correction of inaccurate data, or file a complaint regarding the management of their personal information.
These requests must be made in writing and will be processed within a maximum of 30 days, as prescribed by Law 25.
You can send your request to the person responsible for the protection of personal information using the contact details above.

14 Retention period for information

Personal information is retained for as long as necessary to achieve the purposes for which it was collected, unless otherwise required by law.

Once this period has expired, the data are destroyed or anonymized in a secure manner.

15 Transfer of data outside Drummondville

Some providers we work with (such as Google or Meta) may store or process your information outside Drummondville, notably in the United States.

Duclos Chrysler Drummondville ensures that these providers apply safeguards equivalent to Quebec law regarding privacy.

16 Right to data portability

You have the right to obtain your personal information in a structured, commonly used technological format, where technically possible.

To exercise this right, please contact our person responsible for the protection of personal information.

17 Limitations and liability

Although Duclos Chrysler Drummondville implements recognized physical, organizational, and technological measures to protect your personal information, no data transmission over the Internet is entirely risk-free. The user remains responsible for the accuracy of the information they provide and should review the privacy policies of third-party sites when leaving our site.

18 Policy updates

This Policy may be updated at any time to reflect legislative changes or our internal practices.

Last updated: September 2, 2026